Advertiser Overview

Tagg Mii is a premium influencer marketing platform that connects advertisers with influencers within South Africa and soon Africa. The blog posts are written by bloggers in their own words and published to their own site which can be used to promote the advertiser’s new product, service, website or brand. Social Media Influencers are ready to post, share & tag content that will get your product, brand or service viral. 

Each post is trackable and a report is sent to you showing each post’s estimated ROI and click metrics.

Types of campaigns

1) Sponsored Posts
This allows you to choose which blogs you would like to write about your product or service. You have complete control over the cost and which blogs are part of your campaign. During the campaign creation process, you provide a specific brief to the bloggers which the bloggers would need to adhere to. Once the campaign has been created, bloggers will then notify you that they would like to be part of the campaign. The system generates a list of interested bloggers and displays their statistics and fees. You then choose which blogs you like and the bloggers create the content.

2) Sponsored Press Releases
With Sponsored Press Releases, you supply content for the bloggers and they simply paste this onto their blogs. There is a substantial reduction in cost with this type of campaign as very little time is required by the blogger. This type of campaign adopts the same process flow as mentioned above.

3) Sponsored tweets
With Sponsored Tweets, you create a campaign and set the “Tweet” that you would like to be spread throughout Twitter. You select three dates for when you want the tweet to be posted. Once you have selected which Twitter accounts that you would like to take part in the campaign, and they have accepted the offer, the tweets will automatically be posted to their Twitter timelines.

4) Sponsored Facebook Posts
During the campaign creation process, you provide a specific brief to the influencer which they would need to adhere to. Once the campaign has been created, influencers will then notify you that they would like to be part of the campaign. The system generates a list of interested influencers and displays their statistics and fees of their respective Facebook Pages. You then choose which Facebook Pages you like and the influencers will paste your content onto their page.

 

How does the pricing work?

There are publisher fees for each sponsored post, press release and tweet. Each publisher’s fee is based on the reach of their Blog, Facebook Profile or Twitter account.

Sponsored Posts: Fees for sponsored posts range from R60 to R900+ per sponsored post depending on the influencer’s estimated reach. Click here to find out how we calculate this

Sponsored Press Releases: FFees for sponsored press releases range from R30 to R500 per sponsored press release depending on the influencer’s estimated reach. Click here to find out how we calculate this

Sponsored Tweets: Fees for sponsored tweets range from R2 upwards per campaign (min 3 tweets) depending on how many active South African followers the specific Twitter account has. Click here to find out how we calculate this

Sponsored Facebook Posts: Fees for sponsored Facebook posts range from R4 to R900+ per sponsored Facebook post depending on the Page’s number of likes and profile friend count.

 

 

Blogger / Advertiser Interaction Flow

Below is an illustration of the process flow between publishers and advertisers in the TaggMii Market Place.

TAGMII_campaignchart1811_1